When it comes to SEO, many businesses overlook one of the simplest and most effective strategies: naming image files correctly. Naming your images descriptively—like electrician-toolkit.jpg instead of IMG1234.jpg—helps Google understand what the image is about. This is essential for ranking in both traditional and image searches.

Search engines can’t “see” your image, but they do read the file name, alt text, and surrounding context. That’s why descriptive, keyword-rich image names can lead to better rankings and increased visibility. At Pikberi Connect, we recommend using hyphens to separate words, keeping the filename short and relevant, and ensuring the keyword naturally fits.

For example, instead of uploading DCIM0498.jpg, rename it to bc-electrician-installation.jpg. This gives Google much more context about your content and helps you appear in relevant search results.

Also, make sure to compress your images and include optimized alt text for accessibility and performance. SEO isn’t just for words—it’s for every asset on your site.